Because they are checked before the report is saved. Every figure and every range in the written analysis is compared against what the adjustment grid produced, along with the addresses cited and the confidence level stated. A number the writing invented never reaches a client.
The report's whole claim is that a seller can check it line by line. That is only worth making if it is true on every line.
Yes. A brokerage sets its identity once, the firm name, mark, colour and closing line, and every report the office sends carries it. The agent's name and licence stay on the document, because the judgment is theirs and someone has to be accountable for the number.
What a firm cannot change is the structure. The order of the analysis, the adjustment grid, the printed reasons and the disclosures are fixed. Brand on a fixed document, so what leaves the office is consistent and defensible whoever produced it.
Because the moment a report can be rearranged it stops being evidence and becomes a brochure. A seller can check a document whose structure they can rely on. They cannot check one where the order, the exclusions and the arithmetic move from office to office. Identity is offered in full and layout is not, and that is the difference between a report that survives being questioned and one that does not.
Everything you need to know about CMAflow and how it works.
CMAflow is a notebook for the listing side of a real estate agent's business, and for the brokerages they work in. You write what happened in plain language, on a new client or one from last year. It lands on the right deal, is kept with the date on it, and comes back where it is needed. The Dashboard ranks on what you wrote before it ranks on anything else. Client Replies drafts from it. The Monday Morning Briefing™ quotes it. The CMA Generator reads it as context for a report delivered as a live link. And a promise you made in a note comes back on the day it matters. Built for agents who already know how to do their job and need something that keeps up.
Context Blindness™ is the gap between what automated valuation tools can measure and what a local agent knows. AVMs and Zestimates price homes from public data only. They cannot see the renovation, the view premium, the comp that shouldn't count, or the flood-zone line that runs between two otherwise identical streets. Every local agent can see these things.
CMAflow puts that local knowledge on every page of the CMA report. The weighted comp selection reflects which sales belong in the set. The confidence range widens when data is thin. The dedicated commentary section carries your professional insight into the document the seller reads. The algorithm produces a number. CMAflow produces a document the seller trusts.
Traditional CMA tools price by raw price per square foot and generate reports that run to dozens or hundreds of pages, most of it unread. CMAflow adjusts each comparable toward the subject home, size, bathrooms, bedrooms, age, and condition, with a dollar amount and a printed reason on every line, and prices from the weighted average of those adjusted values, cross-checked against price per square foot. The report is focused, delivered as a live link, with your commentary and attachments alongside the analysis.
The underlying philosophy also differs. Traditional tools present single-point estimates that suggest false precision. CMAflow provides ranges that reflect actual market data availability. When comparable sales are abundant and recent, estimates narrow. When data is limited, the range widens and the report explains why. This transparency builds client trust rather than setting expectations the market may not meet.
CMAflow is built for agents who already have a business, typically three to fifteen years in, handling twelve to forty deals a year, managing their own client relationships. Agents who make their own pricing decisions and want tools that support their judgment, not replace it. Whether you work suburban markets or luxury listings, the workflow fits because it starts with how you already operate.
A finished report, built before the appointment, delivered as a live link the seller can open on their phone. Every comparable is adjusted toward the subject with the dollar amount and the reason printed on the line, the sales that should not count are shown and set aside with the reason on the page, and your own judgment appears under your name. It takes about a minute to produce, which matters only because it means the report exists before the conversation rather than after it.
Each branded report contains a cover page, pricing recommendation, executive summary, location map, a confidence assessment that rates six data quality factors, subject property and comparables overview, market statistics, an adjustment grid that shows each comparable adjusted toward the home with a dollar amount and a printed reason on every line, price per square foot kept as a second method that cross-checks the grid, individual comparable analysis with selection reasoning, market analysis, pricing strategy, a dedicated agent commentary section, and professional disclosures. The report expands with your evidence: more comparables and more supporting documents make it longer. Agent branding appears on every page. Detailed enough to demonstrate expertise, focused enough to hold attention.
CMAflow provides estimate ranges rather than single-point valuations. The range and the confidence level come from how tightly the adjusted comparable values converge: a tight spread earns high confidence at plus or minus five percent, a wide spread earns low confidence at plus or minus ten percent, so the confidence never contradicts the dispersion beside it. Strong, recent, closely matched comparables converge tightly and narrow the range; limited or dated comparables spread wider, and the report explains what would improve precision.
This approach serves both agent and client. Agents present realistic expectations grounded in actual market evidence. Clients understand that valuation involves judgment, not just calculation. When the market surprises, the agent has already communicated appropriate uncertainty rather than defending a number that proved incorrect.
Yes. Agent commentary is a primary feature, not an afterthought. The report includes a dedicated commentary page for your professional insights on local market conditions, property-specific considerations, or pricing strategy: the renovation the algorithm can't see, the view premium, the comp that shouldn't count. You can also attach supporting documents such as property photos, inspection summaries, or supplementary market data. This commentary and documentation appears prominently, and the report is labeled as prepared with agent professional judgment. The report supports your expertise. It doesn't replace it.
No. CMAflow draws comparable sales from public listing data and market estimates, then adjusts each one toward the subject home line by line, so the price reflects the real differences rather than a raw average. That works in any market without an MLS agreement, and the agent remains the final authority.
Where a brokerage wants their own MLS data behind the analysis, that runs through their board. Comparable sales sit in a private or back-office data plan rather than an IDX feed, each MLS sets its own terms and fees, and the broker sponsors the request with us named as their technology vendor. Board fees are passed through at cost.
The Dashboard scores each deal based on four factors: deal value, how long since the last contact, how close the deal is to closing, and current status. Deals going quiet get flagged before they go cold. Instead of reviewing every deal each morning, you see what needs attention right now.
Instead of spending two hours figuring out what to work on, you spend fifteen minutes acting on the priorities the Dashboard has already identified.
The CMAflow Monday Morning Briefing™ reads your active deals every Monday and sends a summary to your inbox before you start the day. It tells you which deals need immediate attention, which need action this week, and which are fine. The Briefing is the proactive version of the Dashboard: the Dashboard answers "what needs attention right now" when you open the laptop; the Briefing arrives in your inbox at 7am before you do.
Select the type of communication you need, add four sentences of context about the client (who they are, what happened last, any concerns, what should happen next) and Client Replies generates a ninety-word professional draft in approximately five seconds. The client name, email, and property address pre-fill automatically from Opportunities. Your notes shape the tone and content. Review the message, adjust as needed, then send through your own email client.
The drafts aim for professional warmth without sounding templated. Each message reads as if you wrote it, because the knowledge is yours.
The Professional plan is forty-nine dollars monthly and includes unlimited CMA reports, the priority Dashboard, Client Replies, the Monday Morning Briefing™, and the record of everything you write on a deal. A fourteen-day trial is available with no credit card required, giving you time to evaluate the platform with your actual workflow before committing.
Yes. Cancel from your account settings at any point. Your access continues through the end of the current billing period with no additional charges.
An address, and what you know about the property. Professional details and branding are entered once and appear on everything after that. Existing deals come in from a CSV, and typing an address fills the size, beds and year for you. Most agents produce a real report inside fifteen minutes of signing up, without training or an onboarding call.
In Settings: name, phone, email, brokerage, licence and market area, plus your photo and mark. If you are signing on behalf of a firm, the firm block sets the firm name, address, colour and closing line, and a switch decides whether the report is signed by you or by the firm. Everything you enter populates every report from that point, and changes apply to reports generated after them rather than rewriting ones already sent.