Free CMA Report Generator for Real Estate Agents
Nine in ten agents meet a seller who is already anchored to a price. Context Blindness™ is why that number cannot see the renovation, the view, or the comp that shouldn't count. Your commentary sits beside the numbers and captures exactly that, and the report puts it in the seller's hands.
You are not starting from scratch. Bring in the deals you already have, type an address, and the size, beds and year fill themselves.
Free for 14 days, no card. The sample below is open right now.
Every market, the same blindness. The renovation, the street, the sale that should anchor nobody.
One live link. Any device.
Create the CMA in the driveway. Send the link from the car. It opens on whatever your client is holding, and every page of it is a page they actually read.
More on answering the number your client brings, or read the questions agents ask.
How it works
Three steps to a CMA you can hand a seller.
Your letterhead, once
Your name, brokerage, and logo go into settings once and land on every report after that. Minutes to set up, and it outlives the trial.
The analysis builds in front of you
Comparable sales pull automatically with photos, outliers set aside, the math in the open. Then the part no algorithm has: your commentary, the renovation nobody can see from the street, the sale that should anchor nobody, written into the analysis under your name.
One click, and it is in their inbox
The delivery email drafts itself with the price and the live link already in it. The seller opens a report that reads like you wrote it, because the judgment in it is yours.
Skip the blank page
The comps, the photos, the adjustments, and the first draft of the reasoning arrive done. Your minutes go into judgment, not formatting.
The math is on the page
Every number traces to a sale a seller can point at. When a buyer's agent reaches for the low comp, the exclusion and the reason are already printed.
A confidence rating, not false certainty
Thin data gets a wider range and an honest LOW, factor by factor. Sellers trust the number more because the report admits what would change it.
Frequently asked questions
What is a Comparative Market Analysis?
A Comparative Market Analysis (CMA) is a professional pricing report that compares a subject property against recent comparable sales in the same market. Agents use it to advise sellers on listing price, defend the number against automated estimates like Zestimates, and guide negotiation. A rigorous CMA does not price by raw price per square foot: it adjusts each comparable toward the subject home, size, bathrooms, bedrooms, age, and condition, with a dollar amount and a printed reason on every line, and the price is the weighted average of those adjusted values.
What does the free report include?
A branded report delivered as a live link, print-ready, your name on the letterhead: a recommended price with a range and a confidence level, every comparable adjusted toward the subject home with a dollar amount and a printed reason on each line, price per square foot kept as a second method that cross-checks the first, outliers set aside with the reason on the page, and your own commentary written into the analysis. The live sample on this page shows the exact format.
How do I price a listing with a CMA?
Weight the true matches, set aside the sales that are not, and position inside the supported range using what you know that the data does not. The report puts that reasoning on the page in front of the seller.
What is the difference between a CMA and an appraisal?
An appraisal is a regulated valuation by a licensed appraiser, usually for a lender. A CMA is a pricing opinion for listing and negotiation decisions, and every report here carries that distinction in its disclosures.
What do AVMs miss that agents don't?
Condition, renovations, the lot, the street, and why the low sale closed low. Estimates average those away; an agent walks the home. The report is built to carry that judgment, under the agent's name.
What data does the free CMA use?
Public listing data and market estimates, each figure labeled honestly as list, pending, or estimated. Closed prices are not disclosed in non-disclosure states, and the report says so.
What if there are not enough comparable sales?
Confidence drops and the report says why, factor by factor: a wider range, an honest LOW, and a list of what would improve it. No false certainty.
Is this really free?
Yes. The sample is open to everyone with no signup, and the full platform is free for 14 days with no credit card. Every report you build in the trial is yours.